Most marketing agencies are whitelabeling software you could buy yourself for under $100 a month. An insider's honest account of how the industry actually works — and what good looks like.
Christian Dibrell
Writing & IdeasFrom inside the build.
Builder. Marketer. Visionary. Writing about what it actually looks like to build in the replacement era.
30yr
Building systems
4
Active ventures
AI
Native by design
Founder & Architect at Saipien Labs. Building AI-native companies across visibility, intelligence, and infrastructure — and writing about what it actually looks like from inside it.
Latest
Marketing
The Marketing Agency Industry Has a Dirty Secret
Most marketing agencies are whitelabeling software you could buy yourself for under $100 a month. An insider's honest account of how the industry actually works — and what good looks like.
AI
They Called It Transformation. It Was Renovation.
Most companies treating AI as transformation are actually doing renovation. Here's the difference — and why it matters more than anyone is saying.
Pull up a chair.
New essays on building in the replacement era — no noise, no filler.